Scientific journal
Scientific Review. Technical science
ISSN 2500-0799
ПИ №ФС77-57440

Personal portfolio

CRM-SYSTEM IMPLEMENTATION METHODOLOGY IN THE ENTERPRISE

Korablyov O.V. 1 Zolotukhina E.B. 1
1 FSBEI “National Research Nuclear University «MEPhI»”
Today offering goods or services does not guarantee sales of these products, even with many customers . Advertising campaigns, price cuts and traditional marketing policies do not change this situation, and no longer are the key to successful sales. All this leads to a search for new methods to increase sales and return to the old ways, such as personal personalized sales. This paper describes the process of implementing CRM-system for increasing communication with clients and disclosing all its stages. The analysis of the effect of the introduction of and obtained the bottom line of implementary cots. Based on the research abstracts have been developed and formulated the method of implementation of the conclusions and recommendations for management on the methodology.